The fan exchanged for the pilot receives a tribute from the Bolognese company. That on social media launches the hashtag #perkimihaipreso
But in the end was Kimi or or not? The question is obviously rhetoric, but in times dominated by social networks, even the most banal among the errors becomes viral and, consequently, an opportunity for new content. But to understand the reason for this post on the social media of Virtus Bologna we must rewind the ribbon and return to Monday 2 June when, in the stands of Palasegafredo, an unsuspecting fan was mistaken for Kimi Antonelli, the Formula 1 fans of the V -Nere Formula 1.
The power of social networks
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The rumor, as often happens in these cases, spreads quickly, and immediately the TVs frame the fan complete with an identification ‘subcacia’ with the unequivocal qualification “Kimi Antonelli – Formula 1 pilot”. A colossal oversight, net of a certain similarity: what the media identified as Kimi was actually Alessandro Luini, 28 year old player of the Ancona basketball pitch, at the moment totally unaware of the misunderstanding. However, the error did not escape social users, who immediately reconndic the image making it trendy. And so Virtus Bologna herself wanted to pay homage to Luini with a special tank top (perhaps previously reserved for the original) and accompanied by the caption “Kimi Antonelli Pilota Mercedes F1. More or less” and by the hashtag #perkimihaipreso.