GJulia. And all the others. Today more than ever, the anniversary established byUnited Nations General Assembly of November 25th – la International Day for the Elimination of violence against them women – promotes the activities on this date aimed at raising public awareness. Fashion does not stand by and stands at the forefront, with ad hoc initiatives and collections that mix glamor and solidarity.
A different way to raise awareness among a wider audience against feminicide, oppression, the urgencies of the female world. Through it shopping of clothing and accessories with a strong symbolic value. But also through talks, exhibitions, online projects and physical events open to all. The meeting sets the tone Let’s ask ourselves why – Dialogues and exchanges on the roots of violence against women, promoted by iODonna and Pomellatofollowed by acharity auction in collaboration with CharityStars (until November 27th), the proceeds of which will be entirely donated to CADMI.
Big names, like Kering jewelry player, followed by Gucci And Calzedonia. But also small brands, from Who you to AGL: fashion demonstrates all its solidarity with a cause that can no longer be ignored.
The red shoes, a symbol. Glamorous and supportive
We’ve all seen them on the feet of the models at the Gucci fashion show Still, characterized by a fatal blood red color. The latest trend in terms of seasonal nuances, but also a very strong symbol: in Italy, the red shoes have become an emblem of the fight against feminicide and they were displayed in many squares as a symbol of protest and awareness.
Just them slingback Gucci Lordshipin the color variant Red Again, presented in Sabato De Sarno’s debut collection, are among the must-haves of the moment. And if the beneficial power for the outfit is undeniable, for those contemplating the purchase it is even more important to know that part of the proceeds from sales and pre-orders will be donated by the Kering Maison to House of Womena place for meeting and discussing gender equality and rights inaugurated in Florence, home of the brand, in conjunction with the sixth edition of the Festival The Legacy of Women (24-26 November). An initiative that promotes female empowerment, and which Gucci has supported since the beginning. Not only that: the proceeds from the model will also go towards a larger donation to Nosotras Onlusthe association leading the initiative.
AGL’s Mary Janes against violence against women (Photo: AGL).
The Kering Maison is not the only one to focus on red shoes to raise awareness on the issue of violence against women. Fashion and solidarity also intersect with designer feet AGL, the artisan brand of Attilio Giusti Leombruni. On November 25th the Marche brand will donate the entire proceeds from the sale of the model to charity Angie, the Mary Jane in red patent leather, spearhead of the Autumn-Winter 2023/2024 collection. The proceeds will be donated to CISDAInternational Committee in Support of Afghan Women.
Against the trend of verbal violence
For a few years Calzedonia and State Police join forces in the common goal of reaching an ever-larger number of women through a campaign with clear and immediate iconographic language, which highlights what is not love, but obsession, blackmail, damage, humiliation, intimidation, threat. A simple slogan, capable of catching attention: This is not love… stands out on brand shopper from 20 November 2023, to spread the message more than ever, coined in 2016 by the Central Anti-Crime Directorate of the State Police.
The Calzedonia shopper against violence against women (Photo: Calzedonia).
Yes, because words are extremely important. AND “there are words that don’t look good on any woman» as he states Who you: the lingerie brand, together with its creative partner Together, launches a campaign against an often underestimated issue, verbal violence on social media. A trend that easily leads to bodyshaming, shitstorm, cyberbullying. Words that become blades, those of keyboard lions, which damage self-esteem and relationships. And that the campaign of the underwear brand, which has always been at the forefront in the field of inclusiveness, fights with ad hoc videos. «We want to promote a strong and real message, which pushes people to work on their empathy. Because words have weight” declares the CEO and co-founder Chiara Marconi.
The tailor’s shop, a place of rebirth
Not just shopping ideas and shareable messages. Fashion takes a concrete stand against violence against women with initiatives that involve the less fortunate, victims of violence and otherwise, concretely supporting them with a job. Now in its second chapter, the project #TheSmileOfWomen Of Elena Mirò and CESVI dedicated to the women living in the Philippi slum in Cape Town, South Africa, rAndmakes the commitment started last year with support for the House of Smilesthrough a very clear objective: to offer dedicated training so that every woman can realize her dreams.
In particular, a professional tailoring course, at the end of which the participants received a sewing machine and financial support to start a new life. The touching story is told in the shops and in the photographic exhibition When the Future Meets Dreams (in the Florence boutique from 29 November to 10 December 2023, then Bologna and Turin).
Fashion as social redemption and as a tool to promote the inclusion and independence of women. Carlo Pignatelli continues its path of support for associations involved in the protection of women’s rights by inaugurating a new collaboration with social tailoring Vivid Colors, founded in Turin in 2016 to support refugee women. The brand has entrusted a series of orders relating to its garments to the seamstresses present in the laboratory. And it plans to integrate them even further at a company level thanks to the creation of a line of accessories, to be entrusted entirely to the artisans of the Social Enterprise.
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