TO one year apart, Vestiaire Collectivethe leading fashion resale platform, has released its second Impact Reports. From which have emerged both i trend most appreciated in the vintage and second hand fashion sectorboth the new consumer habits, beware of sustainability and to have a circular approach.
By registering a 33% increase compared to 2022 for the bag adsjewelry and luxury watches, also reported what were the most desired brands last year and the most searched products. With constant influences from pop culture and social events, here are the latest trends in luxury second-hand fashion and vintage clothes.
Vintage clothes and second hand fashion
THE data reveal interesting aspects both in terms of fashion trends, but above all as regards i purchasing trend. It is good to read how the82% of the acquisitions on the platform avoid shopping for a new item (percentage up from 70% in 2022).
The second hand, therefore, not only meets the decrease in textile production, but contributes to changing consumer purchasing habits. In fact, the 58% of Vestiaire Collective users buy less new items than fast fashion as he can find superior quality items at an affordable price. Just as 85% say they are willing to buy fewer, but better, garments.
Courtesy of Vestiaire Collective
With a process of awareness and normalization of vintage clothes, which three-quarters of the platform’s users find more socially acceptable today than five years ago, yes elevates its style while lowering the environmental impact.
Pop culture influences on sustainable trends
To increase the desire to shop vintage or used are not only the environmental or economic reasons, but also social ones. Vestiaire Collective recorded different moments in 2022 in which events and key figures from the fashion universe determined the trend of trends on the platform. The day after the parade of Coperni PE 2023 where Bella Hadid I’m wearing the spray dressthe brand has registered a +345% say “I like it”. As well as designer articles Diesel which, since the arrival of creative director Glenn Martens, have seen a 297% increase from 2021 to 2022.
Courtesy of: Vestiaire Collective
Even the death of some stylists has helped to rekindle interest in their work and the brands they represented. Mugler, following the death of its founder, recorded a +1,131% like. While the departure of Vivienne Westwooda fashion icon without equal, increased searches for her branded items by 613%.
The most loved brands of 2022 on Vestiaire Collective
Estimated based on the number of products sold, likes and page views, Vestiaire Collective also provided two rankings which cover the most popular brands on the platform in 2022. In the category “luxury brands” distinguished themselves, from first to fifth position, Chanel, Gucci, Louis Vuitton, Prada And Dior. While, as regards the “fashion design brands“, they conquered the podium Monclerin first place, followed by Jacquemus And Alexander McQueen.
Courtesy of: Vestiaire Collective
Best-selling items
Through very similar calculations, the articles that registered the best number of sales in 2022, divided by categories. To captain the accessories we find the belts Of Gucci (+15% vs 2021) and between bags those by hand Speedy Of Louis Vuitton (+22% vs 2021).
Speaking of vintage clothes i coats Moncler recorded + 10% compared to 2021, as well as i bracelets Click H’s Hermes a +11%. The greatest growth was recorded, probably also due to trendy aesthetics such as oldmoney And quiet luxuryare the watches Tank Must by Cartier with a +57% compared to 2021.
«Environmental concerns continue to be a priority for consumers and as such we will see them increasingly looking for quality vintage pieces that can be passed down from generation to generation. Helping consumers to buy fewer, but better quality garmentswe can push the industry to move towards circular business models that help consumers, but also and above all the planet.» Fanny Moizantco-founder and president of Vestiaire Collective.
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