Un historical balance never seen for the 54th edition of Vinitaly, finally in attendance. The restart is there and is felt. Just think of the over 4400 national and international exhibitors e over 700 super buyers from 50 countries around the world, thanks to the collaboration between ICE (Agency for the Promotion Abroad and Internationalization of Italian Companies) and Verona Fiere, for a total of 88 thousand professionals in the sector, of which 25 thousand from abroad. A historical record of attendance for this edition of the restart. Let’s find out all the new trends together in the gallery below.
The news and new trends in wine
Many innovations emerged from the fair, which, as always, dictates the way and highlights all the trends in terms of wine, in Italy and in the rest of the world.
1. Small and organic
As never before we have witnessed a big one attention to organic and small winerieswho usually had difficulty attending this fair (which is why it has been held almost simultaneously for 23 years now Summaa wine fair conceived by the producer Alois Lageder, aimed at welcoming biodynamic producers and Demeter). Vinitaly Bio is that Micro Mega Winesor rather to enhance all the small producers who bottle small volumes of wine.
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2. Orange wine
The trend of orange wines has taken hold for a few years but for the first time at Vinitaly it was presented L’Orange Wine Festival, event within the event dedicated to macerated white wines (for this reason “orange”) produced according to the criteria of sustainability. A masterclass that involved 38 producers from 7 countries: Italy, of course, but also Slovenia, Austria, Georgia, Greece, Serbia and Croatia.
3. Make way for foreigners
Who were the producers and buyers more present from abroad? The geography of Vinitaly sees the substantial equal attendance between the United States and Germany, the United Kingdom market remains in third place, even if tempered by Brexit (which affects imports a lot). The Canada overtakes the historic Chinese market, which slips to fifth position, followed by France. But these days they have seen themselves parading among the stands wine lovers and professionals from Switzerland, Belgium, Holland, the Czech Republic and Denmark. Increase in presences from Northern and Eastern countries, in particular for Finland, Denmark, the Czech Republic, Slovenia and Romania. No Russia, of course, for this edition. Outside Europe, there was a good turnout from Singapore, South Korea, Vietnam; India is also growing strongly. Finally, presences from Oceania are halved while those fromAfrica.
4. Drinking in the metaverse
Despite the excellent numbers recorded, which indicate a strong desire for recovery and dynamism in the sector, this year many have decided to not to participate formally with a stand But say organize meetings and parties by invitation outside the fair. Perhaps incredulous that the recovery could be so important? And although wine is a highly material good, there are many ways to emerge place it in the metaverse and even the world of decentralized financethat of cryptocurrencies, is approaching a world strongly linked to the earth.
5. Digital labels for wine
At Vinitaly, Federvini, Unione Italiana Vini and Comité Vins presented the U-label digital platform. Developed in 24 languages, it allows you to provide consumers with all of them in a clear and transparent way nutritional claims and the wine ingredient list. The platform provides for the release of a QR Code for each registered product. Once the QR Code on the label has been framed with their smartphone, the consumer will be able to access the organoleptic and nutritional information of the product, the messages on responsible consumption and the environmental labeling of packaging.
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