Viewership record: Sinterklaas news scores 1.9 million viewers

The first episode of the 22nd season of the Sinterklaas news reached 1,898,000 viewers. This was reported by viewing figures expert Tina Nijkamp on Instagram.

“Incredibly high and obviously a viewing figure record,” said Nijkamp. “It has never scored before Sinterklaas news so good in its 22nd (!) anniversary. (…) Speechless, what a score!” Last year, the first episode attracted almost 1.3 million viewers.

The official figures are not yet known. In a week, Stichting KijkOnderzoek will publish the final scores. This also includes delayed viewers, people who watch a program later.



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