The economy is a central axis in this year’s presidential campaign, but not only in the discursive. Dissemination and communication costs are a package that must be paid to remain competitive in the electoral contest. It is a basic rule that the team of Union for the Fatherland known. And he put it to the test, reusing images filmed for a 2019 spot corresponding to the Front of all
In the video sequence of the duo’s presidential campaign Alberto Fernandez and Cristina Fernandez de Kirchner of 2019, you can see a woman dressed as a scientist who speaks to the camera saying: “You can also take my hope to continue researching in the country.”
In another fragment, a young man with a student appearance expressed: “And take with you my stay to study, grow and work here.” Finally, in a classroom, a young lady in a teacher’s uniform said: “And she also carries the values of public education.”
These three advertising sequences appear as frames in the brand new campaign video of the presidential formula Sergio Massa and Agustin Rossi, corresponding to Union for the Homeland. In the images you can see these same people with the word “Homeland” superimposed, and at the end of the short the coalition ticket with the photo of the Minister of Economy and the Chief of Staff.
In times of lean times, social networks and archival images, the content reuse dissemination and communication is a priority for some campaigns. Sure, the actors who see their image reused get paid again, but the costs of the previous filming are amortized.
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