The lifestyle brand Pink from the US lingerie company Victoria’s Secret was able to win over plus-size influencers to accompany the size expansion of the brand. This had been demanded by fans and critics of the brand alike, as it had previously only been aimed at women in rather small standard sizes.
Pink has now been able to win over TikTok star and plus-size model Remi Bader as brand ambassador and size advisor for a year. In this role, Bader, who has 2.5 million TikTok followers, will help gain insights into Pink’s customer base and participate in product testing as the brand continues to expand its size offering. The partnership begins this week with Bader supporting Pink’s first XXL swimwear launch.
Remi Bader will help Pink with size inclusivity
According to the brand, some pieces in the new collection are made from recycled materials. Over the next month, the XXL apparel is set to launch in stores as well, alongside the popular Wear Everywhere Bra collection in an expanded range of sizes.
“What has intrigued me about this partnership – besides the fact that I grew up wearing pink – is the brand’s openness to my honesty and my desire for change. Pink has made many strides to become more inclusive and mental health focused over the past few years and I’m truly honored to be working with the team to help young adults embrace their bodies and be an honest voice for the amazing To be a community that I’ve built,” Bader commented in a press release.
“We love how Remi is using her platform to push boundaries and make real change. We are always striving to improve as a brand and to make our customers feel strong and confident in our products. We also admire how realistic she is about all aspects of being an influencer and how open she is about her own mental health journey,” said Pink CEO Amy Hauk.
In addition to participating in product testing, specifically in relation to wear and tear, and advising the brand, Bader will serve as a jury member for the annual Pink with Purpose project, which selects ten young adults who will each receive $25,000 to to fund her project that supports Pink’s core values of People, Purpose, Planet. Bader will also be launching a curated collection of their favorite pink styles and will be participating in various brand events and activations throughout the year.