US apparel group VF Corporation has appointed new executives for its Dickies and Vans brands in the Europe, Middle East and Africa (EMEA) region.
Andreas Olsson, previously General Manager of Dickies EMEA and who has held various positions at VF Corp since 2009, is moving to the Vans shoe brand. There he will assume the position of Vice President Sales for EMEA, VF Corp announced on Wednesday. He reports directly to Michel Bilodeau, General Manager at Vans EMEA.
Olsson’s previous role will be taken over by Werner Bossenmaier, who also comes from within the company and has been with the company since 2013. He previously served as Timberland’s Vice President Marketplace for EMEA, reporting to Martino Scabbia Guerrini, Executive Vice President and President EMEA, APAC and Emerging Brands at VF, and Todd Dalhausser, Global Brand President at Dickies.
“At VF, we believe in investing in our talent and these appointments are a testament to our commitment to talent growth and development,” said Scabbia Guerrini. “Her wealth of experience and expertise will undoubtedly contribute to the success of our company as we continue to focus on growth and expansion.”