Italian fashion house Versace unveils new store concept and announces opening of flagship stores in “key global cities”. The new concept was implemented in September in Paris and in new boutiques in Shanghai and Tokyo, the company announced earlier this week.
The aim of the new concept is to offer customers a clear vision of the Versace universe and the DNA of the Italian fashion house. The store concept and the materials used, including marble, ceramics and gold, underline Versace’s luxurious design philosophy.
The company intends to implement the new store concept in all 212 Versace boutiques worldwide and is planning to expand its retail network immediately with the opening of stores in Los Angeles and New York in the coming year.
“Recent grand openings in key luxury cities – Shanghai, Paris, Tokyo and soon Los Angeles and New York City – will reinforce the house’s luxury positioning, and I look forward to continuing this strategy in 2023 and beyond,” said Versace CEO Emmanuel Gintzburger.
