F.until next 10 September 2022 The Venice Film Festival of Venice will be the center of the film world, but also a beauty look show: this is where the stars from all over the world are coming and it will be Rocío Muñoz Moralesgodmother of this 79th edition, to welcome them.
The same one on which names like Sophia Loren, Brigitte Bardot, Jane Fondaup to the divas of our days with: Penelope Cruz, Kirsten Dunst and Lady Gaga. Each of them gave us at least one memorable beauty look, which she launched fashions and trends in makeup and hair.
Venice Film Festival: beauty looks from its origins
When in the 1932 its creators thought of a ‘rib’ of the Venetian Biennale, entirely dedicated to what was now considered “the eighth art”, few imagined that the Hotel Excelsior and its hall would have been the stage for most fascinating women in the world of cinema.
From Sophia Loren to Angelina Jolie to Scarlett Johansson, history of beauty looks at the Venice Film Festival (Getty Images)
But if (unfortunately) there are not many photographic finds that immortalize Greta Garbo and Josephine Baker while participating in the third edition of the exhibition, it is with the 1950s that Sophia Loren & Co began to give us a compendium of the trends of the time.
The Film Festival and Hollywood Divas, a story of beauty
And so, when in 1958 an unbeliever Sophia Loren she received the Coppa Volpi at the age of 24 during the Venice Film Festival, her taffeta dress, short and fluffy hair and the diadem on her forehead they consecrated it as a true icon not only of Italian cinema but also of its most authentic beauty.
Sophia Loren Coppa Volpi at the 1958 Venice Film Festival (Credits: GettyImages)
The Mediterranean curves squeezed into the dress, the eyes framed by a stroke of black pencil and full lipsprojected it into history, anticipating the success that two years later would overwhelm her with the Oscar for La Ciociara.
The beauty looks that have made history
But the beauty story of the Venice Film Festival was not only written on the red carpet. Memorable, for example it was the Party organized in Ca ‘Rezzonico at the end of the 1967 edition. That evening, together with Grace Kelly, Ranieri di Monaco and Onassis there were also Burt Lancaster and Liz Taylor.
The latter, with an outfit that has remained legendary: a very precious beaded caftan made for her by Karl Lagerfeld, the majestic Bulgari jewels and a headdress with silver tips.
Elizabeth Taylor and Aristotle Onassis at the Exhibition in 1967 (Credits: GettyImages)
From the 70s to today’s icons
Beyond the non-conformism of the 70s / 80s, when one was fighting Jane Fonda showed up in Venice with a hat and double braidswe need to get to the 2000s for the red carpet to become synonymous with true glam.
Memorable, for example, still remains today the Pre-Raphaelite harvest of Keira Knightley in the 2007at the preview of the beautiful “Atonement” (Atonement): a bun studded with diamond stars by Chanel Joaillerie.
Or the one high on the head of one Lady Gaga, in Valentino dressed, to the premiere of “A star is Born”. Dream personification in the form of a blonde cloud. Just like cinema should be.
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