A new brand name, exciting products and sustainable commitment: everything remains new at the German bag label fritzi, formerly Fritzi from Prussia.
Two challenging years marked by the pandemic lie behind the brand. The parent company EinsPlusVier GmbH has used the challenging time to further develop the label and draws a positive balance.
Despite global hurdles in procurement and logistics, the company from Langenhagen near Hanover was able to deliver and resupply punctually and reliably, which only a few suppliers have been able to do. A varied seasonal offer, limited editions and an extensive and varied NOS program helped the brand to master the crisis. The close and trusting dialogue with business partners and customers remains an essential part of the success.
The label and its products have been further developed and repositioned with a new, short brand name. fritzi sounds fresh, cheeky and young and thus fits perfectly with the lively and colorful new bags and accessories, which are aimed at the young and the young at heart with a passion for fashion and trends.
Fritzi is not only fashionably anchored in the here and now: the brand’s products are produced responsibly, sustainably and fairly for people and animals and do not contain any animal components at all – this is confirmed by the world’s largest animal rights organization PETA with the seal of approval “PETA – Approved Vegan”. .
EinsPlusVier GmbH is a climate-neutral company and supports an environmental protection project every year. In May 2022, the parent company was also awarded the GRS, the Global Recycle Standard, for four fritzi Eco models made from recycled materials.
The GRS is an international product standard that specifies requirements for the independent certification of recycled materials and the supply chain. A professional certification body verifies that all materials used meet the ISO definition of recycled: using pre-consumer* or post-consumer* materials, meeting strict social and environmental requirements, and avoiding hazardous chemicals. Each individual stage of the supply chain is checked and only products that meet all criteria without exception may be certified with the GRS logo.
“They were two demanding years, which sometimes presented us with quite unexpected challenges, but during which we were able to grow personally and economically,” explains fritzi’s Managing Director, Roman Kraus. “We used the time to put our brand to the test, to analyze the collections, to develop them further and to expand our commitment to sustainability. Our efforts have paid off and got fritzi through the crisis well.”
This success also reaches the end consumer: the RRPs of the most successful fritzi models remain unchanged and no price increases are planned until summer 2023.
