Lhe Unboxing Spring Summer 2023 collection by Valentine takes on nine different faces thanks to the project At Global Unboxing. An initiative that celebrates the creativity and vision of different stylistin charge of interpreting one in their own way boutiques of the brand. Through imaginative fittings of shop windows around the world, every creative was able to express their genius in a fusion of styles and stories. Current and focused on personalities close to the brand, everyone talks about it also thanks to the “return” of Law Roach.
Valentine A global unboxing: what is it about
Deconstructing to propose something creatively new and fresh: this is where he started Pierpaolo Piccioli, to create the Spring Summer 2023 Unboxing collection. Precisely for the same game of references, the Creative Director has decided to celebrate the collection through nine interpretations of renowned stylists developing in various cities of the world and online. To every creative the task of represent himself, their genius and their diversity, making the clothes posters and showcases stages. With the new pattern Toile Iconographe (obtained through a repetition of the iconic VLogo) as a common thread, the project is an affirmation of identity, which contains messages genderless on authenticity and singularity.
Valentino London Old Bond Street by Rebecca Corbin-Murray.
The stylists and showcases involved
A global Unboxing celebrates limitless creative achievement: from Tokyo to New York each stylist conveyed their creativity by interpreting the collection and the heritage of the Maison through the window displays in the context of the selected city. So it was to take care of the store in Old Bond Street in London Rebecca Crobin-Murrayand for the one in Paris the stylist Clement Lomellini. Anna Dello Russo made the Dubai address a riot of Valentino Garavani accessories, while he took care of the boutique in via Montenapoleone in Milan Lorenzo Posoccoone of the most influential Italian stylists in the international music sector.
Mix Wei in Shanghai, Geum Nam Hwang in Seoul and Masataka Hattori in Tokyo played with the relationship between East and West. While sisters Alexandra Grandquist and Mackenzie Rae Grandquist took care of creating the ninth Valentino Unboxing showcase, in digital format. So that everyone, from anywhere in the world, can have a digital styling experience and buy looks interactively.
The Paris showcase, created by Clément Lomellini.
The (surprise) participation of Law Roach
Last, not least, it is Law Roachcelebrity stylist of the caliber of Zendaya, Priyanka Chopra Jonas, Megan Thee Stallion, Tom Holland, Lewis Hamilton and many more. His participation, which has upset the Soho a New York in a maxi red box, it amazed the web. Because, it just so happens, that indeed a few hours before the “architect of image” had posted a statement he recited on his social networks RETIRED (i.e. retired/retired). Explaining to his community how “politics, lies and false narratives” had made his work impracticable. With the fashion system already mourning the departure of one of the most popular and influential figures in the industry, his participation in the project A Global Unboxing, and in the BOSS show in Miami held just tonight, they seem to have already denied everything.
Celebrity stylist Law Roach.
With a playlist on Spotify for each stylist, reproduced in the boutiques for the duration of their installation. And a collaboration with GameOn Technology which enabled the design of chat experiences, A Global Unboxing ranks among the most interesting store experiences of the moment.
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