Land different cultures are so interesting precisely because they are so different.
And it is for this reason that, if it seems strange to us that the Indian government’s idea of replace Valentine’s Day with a holiday that is closer to one’s traditionsit is difficult for Indians to understand the super commercial aspect of our Valentine’s Day.
On Valentine’s Day, hug a cow
This is why President Modi has announced that he wants to establish instead of Valentine’s Day a day during which Indians are invited to hug a sacred cow.
Instead of Valentine’s Day, Cow Hug Day. The Indian government is thinking about it, but the reception to the idea has not been as expected
Against “the blunder of Western civilization”
There Cow Hug Dayin fact, would have been promoted, as stated in a note, to contrast «the blunder of Western civilization» guilty of putting Indian traditions to the test. But that’s not all: because he would also have the task of «enhance individual and collective happiness».
The cow that brings well-being
To promote the initiative together with the Government, there is theAnimal Welfare Board of IndiaIndian animal welfare agency, according to which “the cow is a pillar of Indian culture and rural economy, it sustains our lives and is the bearer of well-being and biodiversity», obviously emphasizing the religious importance of the mammal.
Valentine’s Day initiative announced and then cancelled
The document is signed by the secretary of the department, Sujit Kumar Dutta and is dated February 6, but by the same it was later cancelled. In fact, the reception of the initiative was not exactly what was expected. Characterized more by ironic memes on social media than by the original spirit with which it was established.
The choice would have been made, as mentioned, to counter the corrupt values of Western culturevalues that Valentine’s Day would perfectly embody, according to the Government, so much so as to push some far-right groups to vandalize some gift shops for February 14th.
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