TO each generation its holidays: tastes and travel choices change according to age, therefore, if Gen Z usually look for cheaper destinations, accommodation and transport, millennials choose something more structured. More to the point, many of Gen Y will mostly visit Jordan and Cuba this year, with a big return to Japan afterwards.
Summer vacation time, but where?
This is what emerged from the booking data of We Road, Lto community of road travellersborn in Italy and now also present in Spain, Great Britain, France and Germany and which this year will bring 60,000 WeRoaders aged 25 to 49 around the world, a large number of travelers to be able to give important indications on travel flows.
Each age chooses to travel in a different way. So what will millennials be doing this summer?
For Millennials distant destinations
From the data, therefore, it emerges that long range remains a must for those who have chosen to get organized ahead of time: over 50% of those who have already booked their holidays have chosen a distant destination this year.
Going backpacking to a place that is profoundly different from your daily life allows you to get in touch with new cultures and open up to new experiences and adventures, which, added to the desire to make new friends, are the real reasons that push millennials to travel as confirmed by the recent research by the Ipsos-Europ Assistance Holiday Barometer.
Jordan and Cuba with the return of Japan
WeRoad travel bookings show that countries in the Middle East and Central America are the favorites: over 20% of millennials from Italy, France, Spain, Germany and Great Britain will fly to Jordan and Cuba.
It is also in the top 5 of the most chosen destinations the great return of Japan, a destination also driven by the recent reopening of the borders. That’s not all, many Italians (11%) and Spaniards (9%) will go to Thailand and in Indonesiapreferring South East Asia to destinations such as Vietnam, Mexico and Morocco which are instead the favorites of their German, French and English peers.
High season and rising prices millennials stay closer
Compared to the past, bookings towards are growing strongly India and Sri Lankaan emerging trend which, however, is already worth 4% of WeRoad tours.
If, as mentioned, long-haul travel is the true goal of European millennials, with the approach of the high season there will be an inevitable increase in bookings for short-haul and short-haul trips and this is because they are simpler to organise, it is possible to go even if you don’t have too many vacation days available and they have more affordable prices, especially airline tickets. A trend also confirmed by WeRoad, whose most booked destinations are Iceland, Greece, Türkiye and Albania.
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