Japanese fashion chain Uniqlo will open a new pop-up store in Warsaw’s Domy Towarowe Wars Sawa Junior shopping mall this fall, marking its first physical presence in Poland.
A selection of women’s, men’s, children’s and baby clothing is offered on 800 square meters, which extends over two floors. Although the pop-up is the first physical opening, the company has been selling its LifeWear range on the Polish market through its European online store for six years.
Uniqlo Europe CEO Taku Morikawa said in a statement: “We are very excited to be personally connecting with customers in Poland for the first time and explaining to them LifeWear – clothing based on our Japanese values of simplicity, quality and… based on longevity. The decision to establish a physical presence in this new market builds on our experience in offering customers the latest products through the Uniqlo Europe Online Store. We hope to gain a deeper understanding of the Polish market through our pop-up store and use the learnings to make long-term plans for the future.”
According to Scott Dwyer, Group Managing Director, Retail at Atrium European Real Estate, Wars Sawa Junior is the “perfect place to start a presence in the Polish market”. Dwyer added that the location is close to the city’s busiest hubs and popular tourist attractions, and that the brand can also contribute to the mall’s goal of attracting a new generation of customers.
This translated article previously appeared on FashionUnited.uk.