Under Armor names Marriott executive Stephanie Linnartz as CEO

After months of searching, the US sporting goods supplier Under Armor Inc. has found a new boss. On Wednesday evening, the company announced the appointment of Stephanie Linnartz as President and CEO. According to a statement, Linnartz will take up her post on February 27 next year and then also join the company’s board of directors.

The CEO-designate comes from the US hotel operator Marriott International Inc., where she has worked for more than 25 years and currently serves as President. In this role, according to her future employer, she manages “all aspects of Marriott’s global strategy, including brand management, sales including e-commerce, marketing, revenue management, customer loyalty, IT and digitization as well as the development of new business models”.

At Under Armor, Linnartz succeeds Patrik Frisk, who stepped down as President and CEO in early June. Since then, Colin Browne has been running the company on an interim basis. Browne will resume his old role as Chief Operating Officer (COO) after the new boss has joined, the sporting goods supplier said.

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