The Turkish firm cuts 14% of its workforce one day after learning that Gorillas is studying how to leave Spain
The sector of ultra-fast home delivery apps is constantly and dizzyingly reconfiguring. Yes Gorillas announced on Tuesday that it was beginning a process of withdrawing its investments and was studying how to transfer its brand in Spain to leave the market, this Wednesday it is the turn of getir. The firm of Turkish origin has announced a workforce cut of 14%, which translates into about 4,500 employees around the world, citing “rising inflation and deteriorating macroeconomic prospects”. The figures will vary according to the country, according to company sources, who insist that its expansion process in Spain continues.
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The trial and error boosted by millionaire injections of capital is a characteristic mark of digital platforms that has been lavished in recent years. And Getir has not been an exception. The lilac backpack firm is dedicated to the distribution of supermarket products at home, relying on its own network of ‘ghost’ supermarkets. These serve as a base of operations for their ‘riders’ and they do not sell directly to the customer. They have been operating in Spain since September 2021. In March of this year, it closed a financing round of 700 million euros, thus raising its valuation to 10,000 million euros, and less than three months later it announced a 14% cut in staff which he attributes to the escalation of prices and the uncertainty of the economy.
“There are no changes to Getir’s plans to serve the nine countries in which it operates. In these difficult times, we are committed to leading the ultra-fast delivery industry that we pioneered seven years ago,” they say from the company. . “We will also reduce spending on marketing, promotion and expansion investments,” he adds.