TOeven the world of beauty in recent weeks it has mobilized through social networks to show its own anti-war support for the Ukrainian people. Beauty brands, large and small, have made donations to associations that are in the field to help the inhabitants and mediate the conflict. Here is who is speaking out against the conflict.
Beauty brands in support of peace in Ukraine
Out of respect for the world situation and the ongoing drama in Ukraine, some beauty brands have decided to postpone the launch of the new spring collections. It is an example of this Pixie Cosmetics, which has delayed the marketing of its foundation, not considering this a good time. Like this Gitti Beauty, who took a conscious break from social media to show that «the solidarity and thoughts of the brand are with all those affected inside and outside Ukraine».
Credits: Instagram @cotyinc
At the same time too big companies have made statements on social media, launching solidarity initiatives and closing their commercial activities in Russia. On March 9, the colossus Coty communicated it, which said it had suspended activities in Russia and had opened a flow of donations in favor of the United Nations High Commissioner for refugees.
Diego dalla Palma, Chanel and Shiseido for Ukraine
There are therefore many brands that have donated large sums of money since the beginning of the conflict. It is an example of this Diego dalla Palma, who donated the entire proceeds from online sales relating to March 8 plus a percentage of the daily collection at Red Cross.
The groups Chanel and Shiseido have instead decided to close their stores in Russiahowever, declaring their commitment to supporting the work of their Russian employees.
LVMH and L’Oréal in support of the Red Cross
With concern for the safety of 150 employees in Ukrainethe LVMH group he stated online: “For our employees who remain in Ukraine we are providing financial assistance and psychological support.” By adding «ours local teams in neighboring countries are personally welcoming employees who have crossed the border and are providing them and their families with accommodation, access to private medical care, psychological support, financial assistance and legal advice. ‘
In addition, the Group donated 5 million euros to the International Committee of the Red Cross to help direct and indirect victims.
Same donation also made by L’Oréal group which condemned the Russian invasion with a statement on Linkedin and guaranteeing economic, legal, medical and psychological support to its employees remained in the country and to those who managed to escape.
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