At the start of the new year, the Californian brand Ugg is unveiling a campaign series that focuses on individuality and emotion as Ugg values. The debut of the series, which is going to be launched under the name “Feel___”, begins with the international pop icon Cher as the face of the campaign.
“To be an icon means to have the freedom and the courage to explore your own path and your individuality. Cher is known worldwide for the bold and outspoken way she lives her life, something Ugg has always loved, “said Lindsey Dicola Dashoff, senior director, Brand Communications & Public Relations at Ugg.
For the “Feel ___” campaign, Cher was photographed in her home in Malibu. In addition to the photo series, Ugg presents an intimate interview with the “goddess of pop”, which gives a personal insight into the multi-layered life of the musician. In addition to Cher, other celebrities such as fashion expert André Leon Talley, model and activist Iman Abdulmajid and basketball legend Kareem Abdul-Jabbar will also be part of the campaign.
With “Feel___”, Ugg and Cher direct their attention to the Classic Mini model, which has been one of the bestsellers since its introduction in 2016, and the Coquette slipper model. The Classic Mini model costs 169.95 euros and the Coquette model costs 119.95 euros.