CHe is an online viral gloss or a signed blazer, lose a fashionable fashion object It can turn into a small personal drama. But not only that, also in a fascinating ranking that reveals the trends and fashions of the moment, like the annual Lost & Found Index Posted by Uber. For the ninth consecutive year, the private taxi app has revealed The most frequently forgotten garments and accessories during racing in the car. The result is an updated report on the latest fashion obsessions.
Designed on the basis of the reports received by the riders, the 2025 edition proved to be particularly surprising. Here are the forgotten fashion items More frequently that tell, better than a parade, what is worth wearing today, buying (again) or chasing until the last race.
Beauty Case to chase
To dominate the list of the most forgotten objects win those Beauty. From the Dyson Airwrap, to the perfumes Jo Malone, the gloss Rhode in the toast shade, the Summer Fridays lip balm in brown. And again: press-on nails, the blush by Milk, the lip pencil by Fenty Bauty, elastic bands in silk, supplements of collagen e perfumes iconic such as Baccarat or Happy of Clinique. Small objects, often with a medium-low value, challenged and refined as irreplaceable pieces. Uber reveals that many of the recovery requests are often accompanied by messages such as “I know it is ridiculous, but it was my favorite gloss and it is out of production”. A sign that certain small things become essential.
Fashion (lost) travels by car
If the beauty case is the protagonist, the wardrobe is no different. The most lost garments? Tuxedo, blazer black j.crew, jackets Ralph Lauren US Open, Kate Spade bags, shoes Dr. Martens And Vans white. But also Arritzia duvets Superpuff e Birkenstock slippers. In the “luxury” category, they stand out accessories and designer leaders: a Balmain blazer blue with golden buttons, a Rolex d’oro, a Gucci belt black, a Dior scarf, an elastici for hair of Prada And even a pair of Alexander Wang sandals. All abandoned, at least temporarily, on the rear seat of a car.
Bella Hadid with the Gucci belt, Among the most frequently forgotten accessories. (Photo by Mega/GC Images)
New York is the queen of distraction
Geographically, it is New York to earn the title of more forgetful cityfollowed by Miami, Chicago, Los Angeles and Washington DC according to Uber, MONDAY IS LOSE MOST Gloveson Tuesday the jackets, on Saturday, surprisingly, the cowboy hats.
Travel with style. (Photo by Evening Standard/Getty Images)
To celebrate the Index, Uber organized a pop-up in the Big Applewith gifts inspired by the most iconic lost objects: Bose headphones, Maybelline gloss, crossbody bags and listen, also Cheeseburger. As many as 175, to be precise, in honor of a customer who forgot them all together in one race last year.
Uber gives a view of fashion, trends and relationship with his wardrobe from an unusual perspective. Because, after all, You don’t know how much something is worth for you until you lose it … on a taxi.
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