Tyra Banks denies the use of Photoshop for Skims campaign

Qhis time is his and he won’t let anyone ruin it. Tyra Banks48, has just appeared, along with other super models of the likes of Heidi Klum, Alessandra Ambrosio and Candice Swanepoelin the new campaign Skimsthe lingerie line created by Kim Kardashian41, whose founding values ​​are “inclusion and acceptance“, And this information, as we will see, is not marginal.

Guest with the “stylist” and heiress in an episode of the program H.oda & Jenna, Tyra talked about the concepts of beauty and female empowering. Defending herself from the charges of having retouched herself with Photoshop in an excessive way during the photo shoot, with the aim of appear leaner and thinner.

Tyra Banks. (Willy Sanjuan / Invision / AP)

The defense of Tyra Banks

“For charity, I have been dealing with and supporting this theme for decades», She declared rather annoyed. “Almost 50 years old I appear decidedly softer”In this advertising campaign, which I believe it is powerful enough“. Like the message he wants to send.

Below, the two women interviewed during an episode of Today

However, many are certain that Tyra Banks has resorted to a use of Photoshop “extreme and scary»: For many fans, the backstage photos taken during the day of the shooting«they are dramatically differentFrom the glossy and perfect ones that later appeared in the newspapers.

Below, the campaign of Skims

These photos are breathtaking», Admits a Twitter user,« but Tyra already looked gorgeous of course and this editing is really useless, as well as excessive ». Another asks “where Banks’s real body wentvictim of extreme use of Photoshop ».

Chiara Ferragni posts a video on body positivity, but the controversy breaks out

Chiara Ferragni posts a video on body positivity, but the controversy breaks out

Still others extend the theme to the lingerie line itself: «Luckily Skims he wanted to convey concepts such as inclusiveness and acceptance“. Once again, many argue, the message failed for the will to appear what one is not (anymore).

Below, one of the Tweets criticizing the excessive use of Photoshop.

Kim Kardashian insisted on getting her to pose

It is not up to us to analyze with a magnifying glass if Photoshop has really distorted the model’s shot, first black woman to appear alone on the cover of Sports Illustrated Swimsuitin 1997 (and then returned in 2019).

What is certain is that the campaign objective was not achievedgiven the angry and disappointed reactions of social users.

Yet, behind the campaign there was an effort not to laugh: Kim Kardashian had to push hard to get the former model to pose for her and “get out of early retirement,” as the former supermodel said with amusement. “[Kim] he told me he saw me on the cover of Sports Illustratedbut she hadn’t noticed how much I was really prosperous and curvyTyra Banks explained.

“Then seeing my body live, he explained to me that, unknowingly, I helped her in her personal path of self-acceptance“. At that point, their conversation «from a superficial level it got much deeperand convinced me to pose for her ».

Kim Kardashian also intervened underlining how much her brand was born “just to support all women»In their path of acceptance. Too bad that, this time, the goal was centered only in words.

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