Twitter has added the gray “official” checkmark back to real accounts of well-known corporate brands and celebrities. The move follows an ongoing stream of fake accounts on the social media platform, in which Twitter users impersonate verified users. US President Joe Biden and the company account of game company Nintendo, among others, were the victims.
Twitter introduced a gray check on Wednesday that proved the authenticity of accounts of celebrities, media organizations and government agencies, but removed it after a few hours. Now Musk seems to have changed his mind again. The problems stemmed from the new blue check policy instituted under Musk, which Twitter bought last month for $44 billion. The controversial policy has allowed Twitter users to buy blue ticks and then pretend to be someone else.
Previously, celebrities, politicians and other public figures had to present ID or other proof for a blue tick. But under the new system, customers can subscribe for $8 a month to buy a blue check.
Then users can adjust their Twitter profile, after which the accounts are difficult to distinguish from an official account. A fake account was also created for Tesla, the electric car manufacturer that Musk is the boss of. Musk previously threatened to tackle fake accounts. Any profile managed under someone else’s name, without the account being flagged as a parody, would be banned from Twitter without warning.
Series of challenges
Musk, the richest man in the world, faces a whole host of challenges with his new purchase. Since he took over, several major companies have stopped advertising on Twitter. Musk would have already warned Twitter employees of a possible bankruptcy. To cut costs, he already fired half of the staff and the entire board was dismissed.
The US trade regulator FTC even issued a rare warning to the social media on Thursday, calling on the company to continue to comply with all privacy and security requirements. The warning followed the resignation of several key Twitter employees, who were responsible for the company’s security and integrity. “No CEO or company is above the law,” the watchdog warned.
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