The Boss logo has a new look.
As part of the latest ‘BeYourOwnBoss’ campaign, the Metzingen fashion group has presented a revised logo. The brand’s SS24 collection already features the new ‘Double B’ monogram, Boss announced last week.
In an intertwined look, the brand emblem will adorn monochrome looks such as suits, knitwear and accessories from the men’s range. For women, it can also be found on bags, sunglasses and strappy sandals. The cross-gender collection pieces with a ‘BB’ character include sneakers and baseball caps.
After the company recently announced that it would be even more involved in fashion in motorsport and a Equipment for the Formula 1 team To design Visa Cash App RB, another development strategy is being pursued by modifying the logo.
This change was heralded by a digital campaign that showed 3D representations using hyper-realistic CGI technology, an image synthesis. Oversized sunglasses and bags seemed to be piling up in shopping streets and sewing machines stood on the roofs of a boss store.
The Spring/Summer 2024 collection, including the ‘Double B’ styles, is available on the brand’s online store as well as in stores and retailers worldwide.