B.auction watch how closely they followed the Venice Film Festival: cinema is a great passion of Italians. Still, it may be that going to the cinema in the last two years has been rather difficult due to the pandemic, but at the home evening “film & popcorn” they really got a taste for it. Subscriptions to paid services such as Netflix, Prime Video or NowTV exploded and in most of the houses respectable televisions and sound systems appeared, for a view of films, TV series or sporting events… “like in the cinema”.
Industry data
After seeing an increase in sales also due to the pandemic, in 2022 the TV market is likely to contract. The prediction was reported by the newspaper Business Korea and is the result of analysis of Omdiaspecialized in this field. Sales of televisions are expected to come in at 211.639 million, the lowest amount since 2010 and down by 1.89 million compared to last year.
According to idea itone of the leading price comparators in Europe, in the course of 2021 the average price of televisions fell by 10.5%, yet from March 2022 there has been a consistent rise in prices (+ 9.8% from March 2022 to August 2022), a symptom that inflation is coming to this sector as well.
Nonetheless, with the price comparison it is still possible to save if you buy at the most appropriate time. Over the last year, the purchase of an online TV has come to cost up to 18% less, guaranteeing consumers a discount of more than 180 euros.
In August 2022, the top ten of the most coveted televisions by Italians is dominated by 3 players: Xiaomi, LG Electronics and Samsung.
In both 2020 and 2021 idealo attended a peak of interest in the TV category at Black Fridayit is therefore plausible to wait for the next peak in November 2022.
Which TVs will sell the most?
OLED TVs (Organic Light-Emitting Diode, a technology that promises excellent viewing quality and energy savings) will go against the trend of these data, recording an increase in distribution equal to about 23% year on year, for a total of 8 millions. It is estimated instead a decline in the demand for LCD TVs and also a progressive reduction in the purchase of panels by the giants of the sector. Samsung and LG have already decreased orders since the end of March and Chinese companies are expected to do the same in the second quarter of the year.
Also for the Mini LEDs there will be a noticeable increase linked to the entry on the market of new players, including Sony, and to the greater number of products made by brands such as TCL. The base on which the Mini LEDs rest is that of the LCD panels, with respect to which they stand as an improvement evolution. To be precise, it is one most advanced solution used for the backlight.
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