The mystery surrounding Trussardi’s future has been revealed.
The Italian fashion brand, which recently made a name for itself through restructuring and the departure of the designer duo Serhat Işık and Benjamin Huseby, has a new owner.
Italian fashion group Miroglio said Thursday it had completed its acquisition of Trussardi, rescuing the century-old brand that filed for bankruptcy protection last year from crisis.
The family group, whose portfolio already includes nine Italian fashion brands, including Elena Miro and Motivi, said that Trussardi would remain an independent brand with headquarters in Milan. The acquisition of “15 strategically located stores” in Italy, the historical archive and the licensing rights from Trussardi will enable the group to enter the premium segment. Going forward, Trussardi will pursue a multi-channel growth strategy under its new ownership, focusing on key markets in Italy, Eastern Europe and the Middle East, the statement said.
“We are proud to announce the acquisition of Trussardi, a fundamental step in our strategy of growth and portfolio diversification. Trussardi is an icon of Italian heritage with its unique heritage and strong appeal in the premium segment,” said Miroglio Managing Director Alberto Racca. “We intend to further enhance the combination of elegance and versatility that has always distinguished Trussardi in all its manifestations, with the lifestyle and values of the modern consumer in mind.”
The Miroglio Group acquired Trussardi from private equity investor QuattroR. In 2019, he took over 60 percent of the brand from the Trussardi family. The stated aim at the time, which was underlined two years later with the appointment of the designers behind the Berlin label GmbH, was a relaunch to “give the historic Italian brand an international dimension in the affordable luxury segment and strengthen its position and visibility”.