In the future, the lingerie provider Triumph Group will be responsible for the lingerie and swimwear collections for the Joop! be responsible.
Corsina Europe GmbH, the private label company of the group, which includes the Triumph brand of the same name as well as Sloggi and Beldona, takes over the entire value chain from product development to sales for the women’s and men’s collections, Joop! on Thursday with. The new partner of the brand, which belongs to the Kreuzlingen-based clothing group Holy Fashion Group, will take over from the SS25 season. The Triumph subsidiary will be responsible for the national and international sales processes for Joop! bodywear. The focus is on the Central European market.
“This partnership marks an exciting new step for Joop! in the area of body and beachwear. “It’s great that we were able to win over the market leader in the lingerie sector,” said Thorsten Stiebing, Managing Brand Director at Joop!.”
It wasn’t until the beginning of January that Joop! found a new licensing partner for hosiery with Onskinery.