Yesterday another multi-brand store of the Triumph Group was opened in Cologne’s Breite Straße, which combines the three own brands Triumph, Sloggi and Beldona in one retail concept.
The focus of the store concept is the main brand Triumph, launched in 1886 with its range of lingerie, nightwear, homewear, swimwear and sportswear, flanked by the younger bodywear line Sloggi and the swimwear and underwear brand Beldona from Switzerland, which has been in business since 2010 is a wholly owned subsidiary of the Triumph Group.
The multibrand concept has been implemented for two years. The 115 square meter store is the group’s 20th multi-brand store in the DACH region. There are others, for example, in Austria in Bregenz, Vienna Graben, Graz and Salzburg and in Germany in Bochum, Erlangen, Regensburg and Konstanz. Further locations in Benelux and Scandinavia are to follow soon. Jörg indicator, Head of Retail Europe: “I am very pleased that we are finally represented with a multi-brand store in Cologne’s Breite Straße. After the success of our pop-up store, it was always our wish to launch our multi-brand concept here as well and to be able to offer great lingerie from the Triumph brand as well as Beldona and Sloggi.”
With its main brands Triumph and Sloggi, the group sells its products in more than 120 countries. Triumph supplies 40,000 wholesalers worldwide and sells its products in 4,050 controlled points of sale and via several online shops.