Shortly before the Super Bowl, the biggest American football spectacle in the world, the Swiss men’s fashion brand Strellson announces its partnership with the Helvetic Guards. Although they don’t play in the US NFL, they are the first professional American football team in Switzerland.
The Strellson coaches are to be outfitted for the first game on June 3 in Barcelona, the brand announced on Thursday. The cooperation also includes joint events, social media activities and perimeter advertising in the home stadium.
“We’re a brand that’s proud of our heritage, so we’re thrilled to partner with Switzerland’s first professional American football team,” said Nicolai Zereske, Strellson’s Head of Marketing. “The Guards are a young and dynamic team – just like our customer. Football is experiencing an incredible boom in Europe and we are already incorporating design elements from this sport into the upcoming collections.”
The collaboration is initially only planned for 2023. However, the goal is to enter into a “long-term partnership” afterwards, according to the announcement.