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NENT boss Peter Nørrelund speaks of ‘starting to dream’
AMSTERDAM – Television coverage of Formula 1 races on Dutch television has undergone a major transformation. Peter Nørrelund, head of sport of the Scandinavian Nordic Entertainment Group (NENT), is very pleased with the first broadcasts of streaming service viaplay† At the same time, there is also a lot of criticism from outside. “We know that people don’t like change, but we can’t let our course depend on all kinds of opinions,” says the NENT CEO from Copenhagen.