The US fashion brand Tommy Hilfiger has reopened its shop at Börsenstrasse 1 in downtown Frankfurt. The brand is presenting its autumn 2022 collection for men and women as well as underwear, shoes and accessories and a selected range from the Tommy Jeans collection on more than 400 square meters.
The new store blends the brand’s heritage with a contemporary design, featuring a light, airy aesthetic with natural light and nautical influences. It has a minimalist design and features LED lighting, white lacquered details and polished stainless steel elements.
New floor to ceiling windows reveal oak floorboards, custom rugs, turn of the century lighting fixtures and signature colors of red, white and blue. The Café Coffee Moment is just as much a part of this as video installations.
“The new store will feature premium TH Monogram pieces inspired by the Tommy Hilfiger archives and given a modern streetwear twist by British illustrator and graphic designer Fergus Purcell. Featuring an interlocking T and H of varying sizes, the perfectly imperfect monogram embodies past and future, elegance and play, clashing codes that fly the flag for a new modern prep movement.”
The brand opened a flagship store in Bonn just last month.
