Tommy Hilfiger will be joining the resale trend with the launch of a new 360 resale program developed in partnership with ThredUp.
The brand’s new initiative, which forms part of US fashion conglomerate PVH Corp. , allows consumers in the US to resell their Tommy Hilfiger items by filling up a box and sending it to ThredUp for free. In return for resalable women’s, men’s or children’s items, customers receive a Tommy Hilfiger shopping credit that can be redeemed both online and in the store.
The brand joins a growing list of retailers partnering with ThredUp’s resale service.
“This partnership is our latest step towards a fully circular brand,” said Esther Verburg, EVP Sustainable Business and Innovation, Tommy Hilfiger Global and PVH Europe. “We’re excited to launch this program with ThredUp, which will help us get more value out of our existing products and engage with our customers in a new way. The US market is packed with circular Potential and together with ThredUp we hope to make a lasting difference.”
The partnership builds on the brand’s “Waste Nothing and Welcome All” mission to become a fully circular brand by 2030. It follows the launch of Tommy Hilfiger on rental platforms Rotaro and My Wardrobe HQ, both of which offer a circular solution for UK customers.
This translated and edited post previously appeared on FashionUnited.uk.