Tommy Hilfiger presents a multi-metaverse hub together with Emperia.
The American brand, which belongs to the clothing group PVH Corporation, together with the virtual store platform Emperia, creates the world’s first virtual hub that brings together the most well-known Metaverse platforms.
Decentraland, Roblox, Spatial, DressX and Ready Player Me are part of the brand’s virtual presence at the Decentraland Metaverse Fashion Week 2023Tommy Hilfiger announced on Tuesday.
Powered by Emperia, the hub is housed in a large block structure of the signature TH monogram. It combines digital fashion from DressX, a Web3 collaboration with artist Vinnie Hagar, a photo booth, as well as playful elements and augmented reality applications.
The classic college jacket by Tommy Hilfiger is presented on all platforms and is available for sale both digitally via the DressX fashion platform and physically via a link to the brand’s online store.
“Emperia continues to change the face of virtual retail, setting new standards and supporting retailers on their journey to e-commerce,” says Olga Dogadkina, co-founder and CEO of Emperia. “Our work with Tommy Hilfiger and the PVH Group shows that moving the industry towards collaboration.”
The hub aims to enable a data-driven connection between the metaverse, e-commerce and entertainment, thus helping to improve the product experience. Through data analysis and tracking, Emperia can gain insight into user activities and their experiences with the various Metaverse offerings.
Tommy Hilfiger’s Metaverse Hub is now available online.