the pandemic was key to accelerating a change in uses and customs of citizens around the world and ages that had already been taking place, mainly in what personal welfare it is about. And this is increasingly noticeable in the number of people who turn to physical activities, mainly running and trail running.
This marked growth is also noticeable in a large commitment by sports brands in this aspect: sponsoring races or launching lines directly focused on these sports. One of them is Puma, which has just relaunched the Nitro line of footwear designed for amateur and high performance runners.
Puma now also joins as the main sponsor of “Cougar 10K”the classics 10 kilometers from San Isidroorganized by Ñandu Foundation, race to be held November 27 and whose registrations are open. “We believe that a key component of our running strategy is to authentically connect with the running community, either through our products, as well as through the different experiences and activations within the segment,” he said. Raul FagaldeHead of Marketing Argentine Cougar.
Another of the brands that also decided to bet heavily is Adidas, which in addition to being an official sponsor of the Marathon and Half Marathon of the City of Buenos Airescompetition also organized by Rhea, now doubled the bet sponsoring trail running athletesfor which it began to import more footwear models of this sport into the country.
Asics and New Balance are two other strong brands that for a long time has come with a strong commitment to running, with constant launches of shoe models (including trail running) and as sponsors in races. And, in part, this is due to the pronounced growth of these sports in the country. Something that, in addition, shows a society that increasingly chooses to turn towards personal care and healthy living.
by RN
