Only four months after ratings bomb ‘B&B full of love’, we are already in the December edition: ‘Winter full of love’. The arsenal of notable bachelors is far from exhausted.
Last summer, half of the Netherlands was under its spell B&B full of love . Whether it was Walter’s sultry tantra sessions, the gruff comments from ‘not happy’ Petri or the blossoming love between Paul and Debbie: the program went through the roof. A new series with singles looking for love starts on Monday: Winter full of love . The viewer does not seem saturated yet.
In this winter edition, singles do not necessarily have to own a B&B, unlike the summer edition. The only condition is: you must live in the snow. For example, we see 55-year-old Marco in Norway sledding with huskies, chattering teeth in an ice bath and racing around with a Land Rover including a roof tent.
29-year-old Saul lives a life of luxury in Riederalp in Switzerland as a real estate agent. His worshipers guarantee entertaining television. This is how his ex-girlfriend, with whom he was together for five years, reports. There is also a registration video of a young lady who makes ’18+ content’ online, i.e. spicy videos and/or porn.
This summer, there was a massive search on Google for tantra courses
Shall Winter full of love like B&B full of love become a huge hype? Last summer, that program attracted more than 1.5 million viewers per episode and podcasts, blogs and chat videos sprang up like mushrooms through various channels.
Travel providers also saw a significant increase in bookings to the locations of the B&B owners, according to research by Skyscanner. The icing on the cake was that Google statistics showed that there were massive searches for tantra courses.
According to TV expert Michel Doodeman Winter full of love behind in terms of the competition. “The summer programming consists of few new programs, but of B&B full of love we received a new episode every day,” says Doodeman. „ Winter full of love now has competition. That’s how it went The smartest person also started.”
After only four months of withdrawal from the B&B full of love craze, you might wonder whether the winter edition won’t follow too soon. “I don’t think viewers will find it too much now. People reacted enthusiastically to the announcement Winter full of love and also the kick-off of the new season B&B full of love . They are not tired of it yet,” says Doodeman.
Sexologist and psychologist Eveline Stallaart, known for her expertise in dating programs Married at first sight states that ’emotional excitement’ is the major factor why Dutch people enjoy watching these spectacles.
“The moment we watch cringeworthy scenes, we become emotionally excited,” says Stallaart. “Hormones are produced and that ensures that we are rewarded in our brain for watching the program. Then we want more, some kind of shot.”
‘After my participation in the program, the B&B was full to the last hole’
How is it possible that the pantry of eligible bachelors for such programs is not yet empty? After all, a love affair with a camera on your nose is not an average way of dating.
In the last season of B&B full of love Debbie de Jong (63) was one of the trendsetters with her B&B in Sant Andreu del Terri, Spain. The single Paul Visser (69) managed to win her heart and the couple is still together.
De Jong acknowledges that her participation in the program has not only generated love but also customers. “I was already very busy with my B&B before the program, but after my participation every hole was full,” says the always brightly dressed De Jong. “Previously, several rooms often remained empty. That is no longer the case.”
The crowds were so great that the B&B owner decided to temporarily close the doors. “That is the first time in almost twenty years. I won’t open again until mid-January. I wanted that from a financial point of view B&B full of love never dared to do.”
Dating shows can generate brand awareness and love for participants and provide emotional excitement for viewers. However, according to Stallaart it is not an immortal format. According to her, it is important that there are stories where love is found.
“When many stories come to naught, as in, for example, First dates , people drop out.” According to the sexologist, we enjoy failure. “But ultimately as a viewer you also want to believe in the fairy tale of the program.”
In any case, it is crystal clear for De Jong. She watches together with ‘her little Paul’ Winter full of love . She is far from fearing that a new trendsetter will dethrone her: “I am writing a book: A house full of love ! ”, she exults.
Winter full of love can be seen on RTL4 at 8:30 PM, from Monday to Thursday. The regular time of the replays is 3:30 PM (Tuesday-Friday). Also is Winter full of love can be streamed via Videoland.