With the premiere of the new 2023 season of showmatch, Marcelo Tinelli step on the accelerator in the nocturnal war for television prime time. “Thank you for accompanying you for so many years. I am very happy to be back on TV, to try again. In life you have to chase your dreams, and we are serial dream chasers”, concluded the host of Dancing in his debut on Monday for America .
According to the spreadsheet Ibope Media, the creator of television hits like video match and Rhythm of the Night obtained first place, with 11.7, beating TELEFE by one tenth in the general average. With peaks of almost 15 rating points, Tinelli left Got Talent Argentina in the background, which was positioned with 10.9 in the open television score.
However, these final figures validate a record and a marked trend of Marcelo Tinelli’s recent years on the small screen. In an index made by Real Time Ratingit was possible to observe how the rating of the programs of the father of leléin its different versions, were decreasing in audience from 2004 onwards.
Almost twenty years ago, in 2004, Tinelli’s program in TELEPHONE it had an overall rating of 35.8 points. The following year, in El Nueve, he dropped to 27.7 points on average. In 2006, reaching Thirteen, the measurement rose to 31.5, giving a fluctuation in the general averages: 28.3 (2007) and 33.8 (2008), until reaching its maximum peak of 41.5 (2009). , which later would not be repeated.
As of 2010, the averages would be around thirty: 31.5 (2010), 37.1 (2011), 38.1 (2012), 30.1 (2014), 31.5 (2015), 34.6 (2016 ). But 2017 was the pivotal year for Marcelo Hugo Tinelli, television was affected by the emergence and proliferation of the nascent streaming platforms and social networks, together with the economic and health crises, somehow affected the audience figures.
In 2017, the peak was 27.4 and from there the numbers are much lower. Reaching twenty was almost a success: 20.9 (2018), 20.6 (2019) and 18.8 (2021). >In this sense, the start of almost 13 points is a reality that appears and that can persist in the television reality of Marcelo Tinelli and that is strongly linked to the new audience paradigms.
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