Time outthe global guide that translates the pulse of the big cities into a living agenda, lands strongly into the world of streaming. Recognized in more than 300 cities for their cured gaze on culture, gastronomy, entertainment and urban life, the Buenos Aires version of Time Out has just launched Gup!its new multiplatform channel that already broadcasts live from Buenos Aires. The launch took place on Monday, June 2 in Microteatro, with an event that was as vibrant as the proposal: cocktails, tapas, music and a community of journalists, creative and strategic allies providing for this new chapter.
Gup! by time out Transmit from Monday to Friday from 5:00 p.m. to 7 p.m.and also reaches TV through Kzo (Channel 30) and Mix TV (Channel 85) of Flow. Four daily programs –What’s happening, Menu of the day, Take note! and Going!– driven by figures such as Julieta Nair Calvo, Nicolás Artusi, Julieta Novarro and Sofía Pachanothey travel live the best of the city in a cultural key, Gourmet and a traveler. The bet is clear: accompanying an urban and curious audience, wanting to leave, know and enjoy Buenos Aires from all possible angles.
Behind this new stage of Time Out Buenos Aires there is a team of partners and producers with a highlight of both media and in the entertainment world. One of them is Diego KolankowskyArgentine producer based between New York and Buenos Aires, winner of the Tony Prize for their theatrical productions in Broadway. Kolankowsky has been producer of titles as Beetlejuice, Eleven on this island and American Buffalo among others, consolidating as one of the great names of the international theatrical scene. Media owner and content strategist, its landing in Time Out represents a synergy between global cultural industry and media with strong local anchor.
Next to him, Natasha Tieffenberg and Lucas Jinkis They lead the General Directorate of Time Out Buenos Aires and Glup!. Both come from the world from content, production and strategic communication, with extensive experience in developing multimedia projects in Argentina and abroad. His work at the head of Time Out’s local adaptation not only achieved Maintain the cosmopolitan spirit of the brandbut resigned it to connect with habits, rhythm and passions of Buenos Aires life. With Gup!, They now aim to transform that experience into daily audiovisual content, integrating traditional streaming and television.
The launch event was also a thermometer of the scope of the project. Among the prominent guests were the chef and businessman Donato de Santiswho shared a microphone with Nicolás Artusi in the presentation of Menu of the dayand the actor and director Fer denteSpecial Program Guest What’s happeningconducted by Julieta Nair Calvo. In addition, public sector figures such as Gustavo Gago (Secretary of Communication of the City Government), Carolina Bartel and FIAMMA FERNÁNDEZof the press and media team of GCBA.
From the business field, executives of key brands such as Axion Energy, Unilever, CCU, Topper and Visit Buenos Aires were present, with representatives such as Patrizio Bergomi, Diego Mohadeb, Ignacio Insaurralde, Victoria Suárez and Matías Sketamong others. The economist also said present Diego Bossio and the businessman Leandro Caboadding to the meeting voices of the political world and business. All of them witnessed the initial kick of a channel that promises to become a reference for those who seek to live the city with intensity.
The final photo, with the entire Glup team! “Including Mena Duarte, Lady Brillantina, Alan Gold, Matzorama and Nico Zad,” he closed a night that combined the celebration of the present with a clear commitment to the future: a streaming made from Buenos Aires, with local production, anchored in an international prestige brand. With Gup!, Time Out renews his promise: Make every day an excuse to leave, discover and enjoy the city as if it were the first time.
By rn
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