TikTok unveiled on May 18 the arrival of two features to credit content creators and partner with brands to receive rewards. These additions are part of TikTok’s desire to establish its “credit culture” and retain content creators on the platform.
Render unto Caesar what is Caesar’s
With the new tool developed by the social network, it will now be possible for users to credit the content creators they are inspired by for their video. ” Whether it’s participating in the latest trend, adding a punchline to a joke, or creating the next viral sound, creators can easily and directly quote their inspiration. », Explain Kudzi Chikumbu, Director of Creator Community for TikTok US.
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The short video sharing platform will encourage its users to mention the people they are inspired by through pop-ups that will detail the importance of crediting its sources. Once the feature is used, a button will direct viewers directly to the original content and notify its creator.
Here are the steps on how to credit a video on TikTok. Picture: TikTok.
The establishment of this “credit culture” can mean the desire of the social network to put an end to certain unethical actions. Last April, ByteDance, the parent company of TikTok, was accused of scavenging user-generated content from other competing platforms to perfect the algorithm of its former Flipagram app, which would later lead to Tik Tok.
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TikTok will also launch a new service to bring brands wishing to promote their products and content creators closer to its platform. With Branded Mission, companies will be able to launch advertising campaigns on the social network and allow content creators to participate.
To take part, users must be 18 years old and have at least 1,000 subscribers. In his blog postTikTok explains that the videos retained by the brands “ will benefit from financial compensation and an increase in the traffic of their account “. For the moment, no amount has been communicated.
” At TikTok creators are at the center of creativity, culture and entertainment. With Branded Mission, we look forward to including more creators within our Sponsored Content ecosystem and exploring ways to reward both emerging and established creators. “concludes the social network.
ByteDance seeks to retain content creators on its platform and for that, it is ready to put the means. Its flagship social network, TikTok, has often been accused of not paying its creators enough. At the beginning of May, in order to convince them to stay, the Chinese company announced the establishment of Pulse, a program which aims to share advertising revenue equally between the application and its biggest creators.