It is an incredible climb that we are witnessing. According to Cloudflare, TikTok has just dethroned Google in the ranking of the most visited Internet domains. The American giant had occupied this first place for many years. In just one year, TikTok has gone from seventh to first place. Enough to make facebook extremely jealous.
TikTok dominates global traffic
Between 2020 and 2021, the web landscape has been shaken by an extraordinary rise. That of TikTok which becomes the most visited website in the world. Here are the top 10 in order of the sites with the most traffic: TikTok, Google, Facebook, Microsoft, Apple, Amazon, Netflix, YouTube, Twitter, WhatsApp. We logically find the GAFAM (Google, Amazon, Facebook, Apple and Microsoft), but TikTok’s first place is enough to arouse jealousy from other major social networks that have been around much longer.
Meta shareholders tired of scandals and want more oversight
Comparison of traffic between Facebook and TikTok during the year 2021. Graphic: CloudFlare
In 2021, TikTok has therefore won the throne of the web from Google. This means that TikTok generates more traffic that all the services of the domain google.com : search engine, cartography, translation, news, photos, office automation … It’s simply incredible. This fantastic rise in the ranking worth Facebook to move from second to third place. Mark Zuckerberg can no longer boast of owning the world’s leading social network. Even though Facebook still has a lot more users than TikTok.
Roblox walks past Fortnite on the subject of the metaverse
In this ranking, we find another interesting duel in terms of traffic. That of video streaming between YouTube and Netflix. In 2020, the gap was quite marked: Netflix was in fifth place and YouTube in eighth place. At the end of 2021, the cards were reshuffled: Netflix dropped to seventh place and YouTube retains its eighth place. CloudFlare also mentions the great breakthrough of Signal and WeChat at the courier level. This year, the top 4 most viewed messaging services in the world are: WhatsApp, Telegram, WeChat and Signal.
On the subject of metavers, very popular in 2021, CloudFlare is observing a rise in traffic. The top 3 are: Roblox, Epic Games (with Fortnite) and Second Life. Oculus and Minecraft are not included in the ranking. The two sites do not have enough traffic to make it into the ranking of the top 100 domains in the world. In 2021, Roblox walked past Epic Games for the first time. From September Roblox experienced a meteoric rise. Certainly thanks to the organization of the Electric Daisy Carnival and its collaboration with Nike.