When carrying out an emailing campaign, it sometimes happens that the open rate is lower than what we expected. This can be explained in particular by an e-mail database containing false or erroneous addresses. For this reason, it is essential to regularly check a sorting in your contact list. This task takes a lot of time, unless you use a tool like Bounceless. This identifies whether the email addresses in a mailing list belong to real people.
Check your email database to increase the open rate
Bounceless is a tool for easily check and update your e-mail database before launching an e-mailing campaign. In a few seconds, it is possible to verify the addresses of all its contacts. Using the Bounceless API, incorrect, inactive, or duplicate email addresses are removed from a mailing list.
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In this sense, it becomes easier to reduce its bounce rate. If you send emails to invalid addresses, the return email rate will increase dramatically. This will negatively impact your reputation score as a sender. If your IP address has a bad reputation, it can be blacklisted by email services like Gmail.
By having an e-mail database containing only active addresses, you can more easily analyze the expectations of its real audience. The tool offers metrics for this that allow you to know which campaigns have worked best and what needs to be improved. Ultimately, this improves its return on investment (ROI).
In this sense, it may be wise to opt for Bounceless. The tool can be integrated with the most popular emailing services, such as Mailchimp, HubSpot, SendGrip, Campaign Monitor… Note that whatever your choice, Bounceless guarantees that all information is both secure and compliant with the GDPR.
At this time, it is possible to obtain the tool for 59 dollars instead of 3588 dollars on the AppSumo marketplace. At this price, it is possible to verify 100,000 email addresses per month. In the event that you need to analyze more of them, it is possible to opt for one of the other five offers.
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