The Esprit fashion brand is relaunched in September. Several years of preparation preceded the relaunch, but now the time has finally come. Esprit CEO William Pak has already revealed to FashionUnited exactly how the relaunch will work. More pictures of the first campaign of the “new Esprit” have now been published.
How Esprit is gearing up for a major relaunch after weaker years
The brand reflects on its Californian heritage. This means that the collection will focus on more sustainable materials, higher quality products and lots of colour. The range will consist of ‘Collection and Foundation’, which will make up the bulk of the offering, but will also include a range of ‘Hero’ products at a higher price point, Pak told FashionUnited.
The brand’s new campaign now provides another indication of the new Esprit. Take a look at the pictures below.
This translated article originally appeared on FashionUnited.nl.