This is what H&M’s virtual showroom looks like

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H&M recently opened a virtual showroom in the Metaverse. There, the Swedish fashion group shows selected collections as 3D models. Additional animations should show the movement of the materials.

The area was launched on Tuesday as a pilot project in Central Europe. FashionUnited gives a first insight into the digital world of H&M, which is currently only accessible to invited guests.

Campaign area in the virtual showroom | Image: H&M / Dept Germany Marketing Holding GmbH
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Animations should make the 3D models of the clothing even more lively | Image: H&M / Dept Germany Marketing Holding GmbH
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Press area in the virtual showroom | Image: H&M / Dept Germany Marketing Holding GmbH

More impressions in the following video:

Video: H&M / Dept Germany Marketing Holding GmbH

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