Ecological Spinnova fiber has already produced products for famous brands such as Adidas, Marimekko and Arket. The latest addition is the domestic Halti.
Domestic Spinnova fiber has been used to produce products for, among others, Halti, Jack & Jones, Adidas, Marimekko and Arket.
Responsibility is a fashion megatrend. One of the biggest challenges in the industry is related to materials. Finland is home to many companies that have developed innovative, responsible materials.
One of the most famous is Spinnova, whose textile fiber is made from wood and waste streams such as leather, textile or food waste.
Halti’s novelty jacket is made using Spinnova fiber. The price of the parka in question is 399 e, and a numbered and limited lot will go on sale during April.
The shirt jacket made of Spinnova fiber for Arket is almost sold out.
Spinnova is not the only source of pride for Finland as a developer of ecological and responsible materials. The domestic Infinited Fiber Company is also an enabler of the circular economy in the fashion world. Thanks to its unique technology, the company is able to turn cotton-containing textile waste into brand-new textile fiber, called Infinna.
The beauty market, on the other hand, is interested in domestic Sulapac, which cooperates with Chanel, for example, on cosmetic packaging.
These pants from the Jack & Jones brand are made of Spinnova fiber.
Adidas is interested in Finnish miracle fibers, both Spinnova and Infinited Fiber Company.
Numerous well-known brands are interested in Finnish miracle fibers. In the picture, an outfit made of Spinnova fiber for Marimekko.
During the last year, several products using Spinnova fiber came on sale to consumers. Famous brands such as Adidas, Marimekko, Jack & Jones and H&M Group’s Artek are included.
– The products in question use a mixture of Spinnova fiber and cotton, and many of our customers are trying to replace cotton, the production of which involves many challenges, says Spinnova’s communications manager Tiina Roine.
Now the domestic Halti has also started cooperation. CEO of Halti Aki Kuusilehto says that a timeless parka jacket suitable for everyday use was chosen as the first joint product.
– The starting points of my design were timelessness, technical functionality and respect for nature. With these criteria, we chose Spinnova fiber as the material of the jacket. The jacket lasts in changing weather and over time, it is repairable and its materials are recyclable, designer Hanna Koivula tells.
Spinnova textile fiber
- Spinnova has developed a new type of patented technology for producing textile fiber from wood and waste streams such as leather, textile or food waste.
- SPINNOVA® fiber is produced without harmful or complex chemical processes and feels like a natural fiber like cotton and linen
- With Spinnova’s technology, no waste or side streams are generated from fiber production, and the production’s CO2 emissions and water consumption are very small
- SPINNOVA® fiber is quick-drying and recyclable and does not produce microplastics
- Spinnova is committed to using only responsible raw materials such as FSC-certified wood and waste streams
Fashion brands are now actively looking for responsible materials.
Photos: manufacturers.