“This is purely to appease parents”: TikTok unpacks with misleading advertising

Children are on average 10 years old when they go on TikTok, three years younger than the age limit. Experts take a look behind the figures in Flanders and explain why children become addicted to them so easily. “We can’t just associate it with dancing anymore. TikTok has become a channel, moving from entertainment to news channel, search engine and cooking platform.”

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