Supermarket chains complain that multinationals use all kinds of tricks to prevent them from buying their food cheaper in neighboring countries. That would increase supermarket prices by 3.5 percent and cost European consumers an additional 14 billion euros each year. Retail experts Gino Van Ossel and Stefan Van Rompaey explain. “Supermarkets are presenting themselves more than ever as champions of low prices and passing the buck to the manufacturers.”
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This is how food manufacturers ensure that you pay too much in the supermarket
