The Nieuwe Vogue Nederland will be published on February 17, 2022. The magazine is back with a new publisher, a new team and a new look. The glossy will be more about inclusiveness, accessibility and more involvement than ever, according to the publisher.
Vogue magazine was first published in New York in 1892 as a weekly newspaper and quickly grew into a glossy magazine. Since then, the fashion magazine has been available in 26 countries, including the Netherlands. The first Vogue was introduced in March 2012 by publisher Hearst Netherlands. In 2021, Hearst Netherlands announced that it would stop publishing Vogue, as part of a major reorganization. The license of the magazine was acquired at the end of 2021 by Bloom Publishing, the publishing house of magazine maker Marie Nanette Schaepman. Since then, a lot of work has been done on a new formula and strategy.
In November, it was announced that Yeliz Çiçek will be the editor-in-chief of Vogue. Çiçek was previously editor-in-chief of LINDA.meiden. Çiçek: “I am incredibly proud and happy that the most beautiful platform in the world to celebrate fashion, art, culture and beauty is back in the Netherlands. The country where we will hopefully listen to each other more than ever before, give each other space, embrace each other’s diversity and celebrate that life belongs to everyone. Not only in terms of content, with the subjects and personalities we bring, but also behind the scenes, with the team that makes this beautiful title. Making an impact with a good dose of positivity, bringing about change. Exactly what we hope to do with the new Vogue.”
Interactive art object
For the relaunch, Vogue is organizing an interactive art object that will travel through several Dutch cities this month: Amsterdam, Rotterdam and Eindhoven. You can order Vogue via the art object and receive the number as a gift in a limited edition gift box. Via an AR filter you can already open the gift box and see the cover. “Our greatest ambition is to become a real gift for Dutch readers,” says Marie Nanette Schaepman, founding editor of Vogue Netherlands.
All content in-house
Vogue Nederland has the ambition to produce all content entirely in-house. And that is remarkable. Many license magazines exchange content with each other and it is not uncommon to see a report from Vogue Italy in British Vogue. “That makes Vogue Netherlands unique in the fashion magazine landscape,” says Schaepman.
The magazine will appear in print 10 times a year. Vogue.nl is now on the air and is being made by the editors of LINDA.