New York-based brand Theory has named Marco Gentile as its new Chief Executive Officer (CEO) for Europe and the UK, effective immediately.
The designated Managing Director comes from the French luxury fashion house Chloé, where he was previously Chief Commercial Officer responsible for global retail and wholesale activities.
Previously, Gentile spent 12 years at Burberry in various roles, first as the company’s European Chief Financial Officer, then as President EMEIA.
“His wealth of luxury experience in this market will be crucial as we focus on continued growth and expansion in the region,” said Dinesh Tandon, Theory’s Global CEO, in a statement to industry magazine Women’s Wear Daily, the first reported on the appointment of Gentile.
This translated and edited post previously appeared on FashionUnited.uk