Rob Flaherty, director of digital strategy for the White House, said exchange with about thirty TikTok influencers to explain to them the strategy of the United States within the framework of the war in Ukraine.
The White House unveils its military strategy to young Americans
With this official address, the White House wishes to provide reliable information from an “authoritative source”, to prevent the spread of false information. The Biden administration has begun working with Gen Z For Change, a nonprofit advocacy group, to identify top content creators on the platform to orchestrate this famous briefing aimed at answering questions. on the conflict and the role of the United States in it.
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The Biden administration thus acknowledges that TikTok is a critically important source for updates on Ukraine. During this videoconference, Rob Flaherty provided valuable details on the military strategy of the United States, on the strategic objectives of the country in this region of the world. He also answered questions from the creators on topics ranging from relief efforts to a hypothetical answer if Russia used nuclear weapons.
@kahlilgreene The White House invited content creators to learn more about the crisis in Ukraine. #hiddenhistory #Ukraine #blackcommunitytiktok
Gen Z learns about TikTok
Journalists are no longer the only ones invited to White House press conferences on Russia’s invasion of Ukraine. Influencers are now in the game. Some of them would have liked the director of digital strategy of the White House to go even further, by addressing the most difficult questions. This is particularly the case of Jules Suzdaltsev, the creator who holds the TikTok account Good Morning Bad News. He said it looked like a press event “for kindergarten children”.
Marcus DiPaola, another creator, regrets that the White House has not addressed its involvement in other wars around the world. Kahlil Greene, 21, a TikTok influencer with more than 534,000 followers, said he was not surprised by this conference. He is pointing out that “Young people of my generation go looking for information on TikTok. It’s the first place where we look for new subjects and where we learn things”. In effect, more and more young Internet users are getting information on social networks and especially on TikTok.
These young networks are struggling to fight misinformation. The platform only comes decide to suspend Russian-backed media accounts on its platform. Also, since March 6, TikTok no longer broadcasts in Russia. The United States is therefore counting on the power of TikTok influencers to tip the scales in its favor and thus communicate the official United States military strategy to an audience that would otherwise not be aware.