With the Eurovision, the Finns have changed both their own and their company’s style to match the appearance of Käärijä.
There has been such a big buzz around the wrapper that many people want to dress themselves or their pets in neon green. Elle Laitila
Wrapper as well as this Cha Cha Cha -song has really driven Finns wild, because the influence of Finland’s Eurovision representative can be seen even in the operations of companies.
For example, Musti ja Mirri, which sells pet supplies, has changed its Instagram logo for this week. The company’s logo, i.e. the drawn cat and dog, have got the same hair as Käärijä has.
In the picture below, you can see what the pets with the green logo look like now.
Screenshot from Musti and Mirri’s official Instagram pages.
Musti and Mirri’s cartoon pets are not the only ones who got the Käärijä tuka. Tumbler Herbalist or Juuso Karikuusi namely, he cut himself a “pottery” before leaving for Liverpool.
– The promise of a potty house has now been fulfilled, the tubettaja gushes on his Instagram account.
In addition, the Center for Domestic Languages, or Kotus, published on his Twitter accountthat the niinku word used by Käärijä has been added to the official dictionary of the Language Office.
This means that the colloquial form has now been added to the Finnish vocabulary in honor of Käärijä’s semifinals.
– Now you can say that! According to the dictionary of the language office, niinku is everyday language, but this is just as festive, Kotus’ Twitter is announcing with a picture of Käärijä.
The stoners of the Helsinki railway station also wore neon green boleros for the Eurovision Song Contest. And there will probably be more adventures like this, because Käärijä’s style has become something of a trademark.