HOW MUCH HAS THE AD COST
The spot price has been 750,000 euros. State Lotteries and Betting have recognized in the presentation that inflation is not affecting them.
HOW THE SALES OF TENTHS ARE GOING
Jesús Huerta has commented that “70-80% of sales are made in the last month.” Even so, he highlighted that they are “slightly above” of sales from the previous year, which already achieved a historical record.
“THE TENTH IS FOR BEING TOGETHER”
The protagonist of the advertisement is a young woman who lives stressed and forgets to buy the tenth that her father asked her for. The girl feels very bad and goes to sleep, wishing that “everyone disappears.” When she wakes up she realizes that she is alone in Madrid, she goes to buy the tenth that he wanted and goes to sleep sad. In the morning she wakes up to the screams of the children of San Ildefonso, and sees her father with the desired tenth. “The tenth? The tenth is for this, to be together,” his father tells him.
“THERE IS NO GREATER LUCK THAN TO HAVE US”
It’s this year’s concept. According to Huerta, the announcement will have a touch of magic, “space for illusion, hope and tradition.” Furthermore, he has announced that he will be starring two actors and will be presented in the four official languages of the State.
“THE OWN TENTH MAKES A COUNTRY”
Jesús Huerta has highlighted that “the tenth itself makes a country.” The president of State Lotteries and Betting has commented that every tenth “It is an element that enters homes, not just the advertising campaign that we present today.
Furthermore, he assured that “we are convinced that we have to feel a society that changes and evolves. Lotteries wants to work with facts, with concrete programs, to correct inequalities”,
“IT’S THE CHRISTMAS EXIT GUN”
Jesus Huerta Almendrothe president of State Lotteries and Betting has described the Christmas Lottery as “an endearing and Spanish tradition”. Furthermore, he has assured that the premiere of the advertisement “It’s the starting signal for Christmas and begins from now on the beginning of an era of feelings and traditions.”
SUMMER 2023 ANNOUNCEMENT
It premiered this summer under the motto ‘I’m from here too.’ It is a very exciting video that focuses on transporting many families to summers in a town or on getaways in different municipalities in Spain.
“You know that vacation place you’ve been going to all your life. The one where you don’t live all year round, but where you also feel a little bit like you’re there. Well, the Christmas Lottery is now on sale in that place where you also belong. What if it falls at your vacation spot?”says the campaign.
HOW MUCH MONEY DOES THE LOTTERY ADMINISTRATION WIN THAT EL GORDO DISTRIBUTES
The State Lottery and Betting Society specifies in its contract that in the case of the Christmas Draw, all administrations take a 4% commission for each tenth sold: 0.80 cents of the 20 euros that each tenth costs.
THE MOST REQUESTED LOTTERY TERMINATION
The statistics show that the number 3 is in the queue of those who have played the most times in the ending of Gordo in the history of the Christmas Draw. It is the room that has been played the fewest times. If we look at the most awarded, we find the ending in 5, followed by 4 and 6.
“MAY LUCK BE WITH YOU”
One of the spots that marked one of the highlights of the draw was in the year 1998. Clive Arrindell, the famous ‘Lottery Bald’ gave these advertising spots their maximum popularity with their famous slogan “May luck be with you.”
FIRST ANNOUNCEMENT OF THE CHRISTMAS DRAW
The first spot that aired was in year 1958. The video was totally informativewhich detailed the process of selecting the winning numbers, and explained all the instruments involved in the draw: “The traditional Christmas Lottery draw begins, We attend here the preparations for it. There is never a lack of someone who is suspicious and wants to check their number.”
WHERE THE PRESENTATION ACT IS HELD
The ad will be shown for the first time on the Madrid Mint this Wednesday, November 15. The event will be directed by Jesus Huerta Almendrothe president of State Lotteries and Betting.
WHERE YOU CAN SEE THE AD
The spot can be seen live through the official website of State Lotteries and Betting. Once released, they will publish it on their social networks and you can also enjoy it on the television advertising spaces.
WHEN THE FIRST CHRISTMAS DRAW WAS HELD
He December 18, 1812 The first Christmas Lottery in Spain was held in Cádiz. It was carried out to obtain income for the military campaign against the French, and El Gordo fell into the number 03604, with a prize of four thousand pesetas.
WHAT TIME DOES THE SPOT LEAVE?
State Lotteries and Betting will present the long-awaited announcement this Wednesday, November 15, 2023 at 11 a.m.
CHRISTMAS LOTTERY ANNOUNCEMENT PREMIERE
Good morning! Today is a special day. Finally we will be able to see the long-awaited announcement of the Christmas Lottery this year 2023. From Sport we will explain to you live the keys to this spot.