White Papers > Marketing > Audience Analysis: The 2022 Ultimate Guide for Marketing Professionals
Understand everything about audience intelligence.
By audience
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Audience analytics is an evolution of social intelligence and allows marketers to segment specific audiences into smaller groups.
Before diving into audience analysis, it’s important to consider the complexities of the B2B buyer’s journey. It is complex because it does not unfold in a predictable, linear order. It is rather chaos. Buyers weave through their journey, revisiting each of the buying phases multiple times during the process. This is a challenge and an opportunity for marketers. Each entry point can guide a marketing program, advertising campaign, editorial approach and content strategy. Additionally, third-party validation can strengthen the purchase decision and speed up the purchase cycle. In this context, third-party validation can take the form of influencer marketing or peer validation.
On the program of this guide:
- Use data-driven audience personas
- Hearing architecture is an art, but above all a science
- Why does an audience-driven content strategy work?
- Audience First Content Strategy